To plan, initiate and support meaningful steps that lead to the growth of tourism in Wayanad. This involves innovative and professional management of the Wayanad brand, and development of Wayanad’s tourism resources and capabilities.

To serve as a forum for local tourism entrepreneurs to interact on issues of shared concern, and further to give shape to coordinated action by utilizing their collective leverage.

To provide an institutional framework to enable positive and synergistic partnerships between the local tourism industry and government tourism agencies for more effective promotion and management of tourism in Wayanad district.

To take a lead role in fostering a culture of responsible and sustainable tourism in Wayanad. This includes greater sensitivity to local ecological and social concerns, along with better quality standards and practices.

To actively explore ways to generate revenues for the Association so that it can fund its activities better, including developing and marketing innovative tourism-related products and conducting special events.

WTO is a 100% not-for-profit organisation. Revenues generated through the Association shall be used exclusively in pursuance of its stated aims and objectives. Members shall not be rewarded monetarily under any circumstance.