About WTO

To plan, initiate and support meaningful steps that lead to growth of tourism in Wayanad. This involves innovative and professional management of the Wayanad brand, and development of Wayanad’s tourism resources and capabilities.

To take a lead role in fostering a culture of 'responsible and sustainable tourism' in Wayanad. This includes greater sensitivity to local ecological and social concerns. It also involves effective measures to evolve and maintain better quality standards and practices.

To serve as a forum for local tourism entrepreneurs to interact on issues of shared concern. And further to give shape to coordinated action, utilizing their collective leverage.

To actively explore ways to generate revenues for the Association so that it can fund it's activities better. This includes developing and marketing innovative tourism related products and conducting special events.

To provide an institutional framework to enable positive and synergistic partnerships between the local tourism industry and government tourism agencies for more effective promotion and management of tourism in the Wayanad district.

It must be stressed that this is a 100% Not For Profit organisation. Revenues generated through the Association shall be used exclusively in pursuance of it's stated Aims and Objectives; members of the Association shall, in no circumstance, be rewarded monetarily.